ECA 250 webby Jerry Vigil

Alex Shenton at UKRD picks up this month’s Soundstage Editor’s Choice Award with his spot for ALR Training, a company that provides emergency first aid training. The :40 spot recreates a dramatic scene with a child who has stopped breathing then delivers the message. This is another great example of a first-rate combination of excellent copy, production and VO performance. The spot was written by Cheyne Hewison, produced by Alex Shenton, and features the VO work of Sarah Parnell, Martin MacDonald, and Laura Shavin. Nice work, Alex and team! Check out the spot here. Comments welcome below.