Nestled away in market #110, Ben Kuhns apparently keeps clients in Sioux Falls, SD and the listeners of Townsquare Media happy with his creative twists on commercials that might otherwise be just another commercial in the stopset. His commercial for a car detailing shop got my vote for this month’s ECA Award. Grabbing the emotions and putting a grin on your face first, he opens with something totally unrelated to car detailing, then transfers that “good feeling” to the sales pitch in the spot. I loved the concept and thought the execution was perfect. Way to go, Ben! Looking forward to more!
Check it out here! Comments welcome below.
