ECA 250 webThis month's Editor's Choice Award goes to Kat Morgan Gaines at the Scripps group in Springfield, MO. This is one of those occasional recruitment spots you get to produce for your station to help fill a position, usually for someone not on the air, and often looking for sales reps. In this case, we're looking for a Traffic Coordinator. What I liked so much about the spot is how Kat was able to take something as boring as a job opening for a traffic person and turn it into something that sounded fun and interesting to the listener. The lighthearted throwback style gave me the sense that this was a cool place to work. The copy and performances were on point.  I suspect they got several applications and found the perfect fit for the job. Nice work, Kat! Check out the spot here and add your comments below.

Audio

  • The R.A.P. Cassette - July 2000

    Production demo from interview subject, Keith Smith Demo, KRTH-FM, Los Angeles, CA; plus more imaging, promos and commercials from Mike Mlazgar,...

Interviews

  • R.A.P. Interview: Dave Foxx

    Dave Foxx, Production Director, Z100, New York, NY by Jerry Vigil This month, the RAP Interview stops at the number one market and checks in with...