We begin Side A with a super demo from last month's interview subject, Jay Rose. We delayed putting his demo on The Cassette because of the RAP Awards. So grab last month's issue, refresh your memory, then check out the demo! More creative promo production fills out the rest of Side A. There's lots of Valentine's stuff. Cuts 7, 8 and 9 are three attention-grabbing promos from Daryl Missen for a promotion sponsored by Virgin Cola.

Side B opens with audio for this month's Producer's VU column. Read the column, then listen. Or listen, then read! Either way, there's lots to learn from Rich Van Slyke on this one! The first half of Side B contains commercials. We use the last half of the side to offer a nice approach on a sales demo for WCKG-FM from Bill Towery. That's followed by a piece that aired at noon on February 10 at WYNY-FM, New York when they changed formats to CHR/Rhythmic WKTU. Bill Schultz says he's lovin' the changes. We wrap up the side with a couple of spoof spots.

Side A

Cut 1 - Demo from Jay Rose/Digital Playroom, Boston, Massachusetts
Cut 2 - "Get a Life" - M.Todd(wpv), D.Kubinski(w), K.Eubanks(v)/WMMS-FM, Cleveland, Ohio
Cut 3 - "Valentine's Message" - Ron Maxwell(p), Jon Rivers(v)/WSOR-FM, Ft. Myers, Florida
Cut 4 - "Valentine's Getaway" - R.Massie(w), D.Hopkins(v), P.White(p)/WIL-FM, St. Louis, Missouri
Cut 5 - "Second Chance Lotto" - Holly Buchanan/WMXB-FM, Richmond, Virginia
Cut 6 - "Mr. Wrong" - Fred Cunha/CJEZ-FM, Toronto, Ontario
Cut 7 - "Virgin Mile #1" - Daryl Missen/B105, Bowen Hills, Australia
Cut 8 - "Virgin Mile #2" - Daryl Missen/B105, Bowen Hills, Australia
Cut 9 - "Virgin Mile #3" - Daryl Missen/B105, Bowen Hills, Australia
Cut 10 -"Froggy 1099 Tax Relief" - Froggy 99, Winchester, Virginia
Cut 11 - "Radio Search" - John Bowen(wpv)/Salem Radio Network, Dallas, Texas

Side B

Cut 1 - "Denny's" (Producer's VU audio) - Rich Van Slyke/WKLS-FM, Atlanta, Georgia
Cut 2 - "VCRX Video" - K.Schenk(wpv), Kyle S.(v), M.Rusinko(v)/WMAX-FM, Rochester, New York
Cut 3 - "Slyman Brothers" - P.White(wpv), Conner/Montana/Slymans(v)/WIL-FM, St. Louis, Missouri
Cut 4 - "Passport On-line" - Rob B.(w), R.Johnston(p), J.Watson(v)/102.1 The Edge, Brampton, Ontario
Cut 5 - "Ottawa Travel" - R.Timson(w), C.Jackman(p), J.Rogers(v)/CHEZ-FM, Ottawa, Ontario
Cut 6 - "Splash Club" - Johnny George(wpv)/Hotspots!, Indianapolis, Indiana
Cut 7 - "Grants Restaurant" - Stull/Tucker(wp)/KFIN-FM, Jonesboro, Arkansas
Cut 8 - "Weinberg's Western Wear" - Dennis McAtee(wpv)/KKOW, Pittsburg, Kansas
Cut 9 - "Sales Demo" - P.Haze(wv), B.Towery(pvm), C.Corley(v)/WCKG-FM, Chicago, Illinois
Cut 10 - "Birth of WKTU-FM" - B.Schultz(pw), S.Rivers(w), D.LaFontaine/M.Rivers(v)/WKTU-FM, New York, NY
Cut 11 - "O.J. Payday" spoof - Lon Larkin(wpv)/KMOQ-FM, Joplin, Missouri
Cut 12 - "Ironsides" spoof - Rich Boerner/WTKS-FM, Orlando, Florida

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Audio

  • The R.A.P. Cassette - September 1996

    Imaging and promo demo from interview subject Matt Kelley @ KXTJ/KQQK Houston; and more creative commercials and promos from Kurt Schenk @ WMAX...