This month's Cassette kicks off with a great demo from interviewee, Bill Schultz of WYNY-FM, New York. Bill includes a sample from his Hot 97 days and wraps up with the winning Large Market Promo from the recent RAP awards! New member Patrick O'Regan/Corks 96FM in Ireland debuts on The Cassette at cut 2! Among all the digital production we're hearing on The Cassette lately, cut 3 reminds us there are still plenty of folks doing great work in limited analog rooms--this cut from a 4-track studio with only the basics! Cut 5 is a promo for something all radio stations should adopt as policy! The super production on Side A doesn't let up, and the side wraps with a couple of terrific sweeper/bumper montages!

Side B is jam packed with a lot of imaginative commercials. Cut 1 is a sure-fire way to make the client happy; the spot features the client and the client's daughter. Kurt even brings his own son, Kyle, into the spot! Cut 7 adds vocals to a library music bed for a well done custom jingle! Again, the side doesn't let up; the outstanding work continues to the very end where we wrap the side with a parody from Gray Gleason at ICRT radio in Taipei, Taiwan, where they're obviously concerned with a little more than the outcome of the O.J. Simpson trial! Nice job, Gray!

Side A

Cut 1 - Demo from Bill Schultz/WYNY-FM, New York, NY
Cut 2 - "Mira Shower" - Patrick O'Regan/Corks 96FM, Cork City, Ireland
Cut 3 - "KTCL's Big Adventure" - Dave Granger(wpv)/KTCL-FM, Denver, CO
Cut 4 - "Payroll Payoff" - John Douglas(v), Steve Wein(wp)/WLQT-FM, Dayton, OH
Cut 5 - "Summer Hours" - Jill Brown(wpv)/WLOI/WCOE, La Porte, IN
Cut 6 - "$5,000 Song of the Week" - Brian Lee(pv)/Advantage Productions/WFMK-FM, Ft. Myers, FL
Cut 7 - "AT&T Spoof" - Tom Woerner(wp), David Atwood(v)/WFOX-FM, Atlanta, GA
Cut 8 - "Vegas Video" - S. Scarborough(w), S.Matthews(vp), W.Gerdts(v)/WKQQ-FM, Lexington, KY
Cut 9 - "Time On Your Side Weekend" - Craig Rogers(p), Brian James(v)/KLYF/WHO, Des Moines, IA
Cut 10 - "'KLQ Bumper Sticker" - John Pellegrini(wpv), Alexis Megyessi(v)/WKLQ-FM, Grand Rapids, MI
Cut 11 - "Hope Goes Roman" - Jackman(pv), Timson(wv), Rogers/Hyland/Cummings(v)/CHEZ-FM, Ottawa, Ont.
Cut 12 - Sweeper Montage - Brian Murphy(v), Andy Taylor(vp)/WKVS-FM, Lenoir, NC
Cut 13 - "Car Tunes" bumper montage - Doug Cannon(p)/KOSP-FM, Springfield, MO

Side B

Cut 1 - "Record Archive" - K.Schenk(wpv), D.Storms/M.Storms/K.Schenk(v)/WMAX-FM, Rochester, NY
Cut 2 - "Dynorod" - Patrick O'Regan/Corks 96FM, Cork City, Ireland
Cut 3 - "Jamaicameekrazee" - K.Halbert(w), L.Michaels(pv)/KMXV/KUDL, Kansas City, MO
Cut 4 - "Albright Knox Art Gallery" - John Senall(w), Todd Broady(p)/WBEN/WMJQ, Buffalo, NY
Cut 5 - "Aeropark" - Holly Buchanan/WMXB-FM, Richmond, VA
Cut 6 - "Forest Protection PSA" - Paul Kinsman/OZ-FM, St. Johns, Newfoundland, Canada
Cut 7 - "Kangaroo Convenience Stores" - T.Woerner(wpv), M.Elloit/M.Moad(v)/WFOX-FM, Atlanta, GA
Cut 8 - "The Outback" - Mark McKay(wp), Rick Hunter(v)/KIIM/KCUB, Tucson, AZ
Cut 9 - "Dave's Fireworks" - Scott Scarborough(w), Scotty Matthews(vp)/WKQQ-FM, Lexington, KY
Cut 10 - "TEC Electric" - J.Tucker(wv), M.Steele(pv)/KFIN, Jonesboro, AR
Cut 11 - "Papa's Planet" - John Prigge(w), Craig Rogers(vp)/WHO/KLYF, Des Moines, IA
Cut 12 - "Calypso's Niteclub" - J.Pellegrini(wpv), S.Brancik(wv), J.Siriani(v)/WKLQ-FM, Grand Rapids, MI
Cut 13 - "Fine's Flowers" - C.Jackman(p), R.Timson(vw)/CHEZ-FM, Ottawa, Ont., Canada
Cut 14 - "Cajah's Mountain Superette" - Rick James(wvp), Greg Ryan(v)/WKVS-FM, Lenoir, NC
Cut 15 - "Nuclear Power" parody - Gray Gleason/ICRT, Taipei, Taiwan

On the Soundstage

Sentry Box
Joel Poirier, Kaden Hawkins, Will Halliwell


June 01, 2009 2954
Blaine Parker, Slow Burn Marketing, Park City, Utah We don’t need to tell you how many radio creatives have lost their jobs this past year, nor do we need to point out how many of those were some of the best in the business. The...