There's lots of great stuff on this month's Cassette! Side A opens with two voice demos from Dennis Steele, this month's interview subject. The first is his straight voice demo; the second is his character voice demo. We fill out the rest of Side A with the usual array of superb promo production!

Side B opens with five winners from the recent Vermont Ad Club's Pegasus awards. Mary Collins provided the spots and also enjoyed taking home one of the awards for cut 2! (Though several people were involved with each cut, for brevity's sake, we only listed the Creative Directors.) Cut 8 is for a "gentlemen's" club in which the ladies are...well...totally nude. The client wanted to use the word "naked," and the station GM said no. This is the result that kept 'em both happy! (By the way, both this cut and cut 11 on side A are done in a 2-track room -- good examples of "back to the basics" creative production!)

Side A

Cut 1 - Straight voice demo from Dennis Steele, Steele Creative Services, Philadelphia, PA
Cut 2 - Character voice demo from Dennis Steele, Steele Creative Services, Philadelphia, PA
Cut 3 - "Autoworks Petal to the Metal" - Chris Duffy(wpv), Rich Bush(v)/WMRR-FM, Muskegon, MI
Cut 4 - "TV Trivia Weekend" - Gregg Sinclair(p), Holger Brockman(v)/GOLD 104, Carlton, Victoria, Australia
Cut 5 - "Memorial Day Weekend" - Johnny George(pv), Dude Walker(v)/WKLR-FM, Indianapolis, IN
Cut 6 - "Ski Orgy" - S.Schneider(wpv), L.Voornas/D.Ervasti(v)/WMGX-FM, Portland, ME
Cut 7 - "Jaws" - John Marshall/WOMC-FM, Detroit, MI
Cut 8 - "Rock & Roll Reunion" - Ron Harper(wpv), Wolfman Jack(v)/WWMG-FM, Charlotte, NC
Cut 9 - "George Strait" - Scott Ward/KRYS-FM, Corpus Christi, TX
Cut 10 - "Back In The Day" - Christina Kelley/WPGC-FM, Washington, DC
Cut 11 - "Scott Miller Morning Show" - Scotty Wilson(wpv), Mary Talaska(v)/KGBS-AM, Dallas, TX
Cut 12 - "G. Gordon Liddy" - Troy Duran/KUKQ-AM/KUPD-FM, Phoenix, AZ
Cut 13 - "Experimental Radio" - Hobie Stevens(wp), Chris Corely(v)/WROX-FM, Norfolk, VA

Side B

Cut 1 - "Rubber Bubbles" - Greg Hooker/WNCS-FM, 1st Place Retail Radio
Cut 2 - "Cheese Outlet" - Mary Collins/Knight Quality Creative Services, Merit Radio/TV Music Logo
Cut 3 - "Tanglewoods #1" - Tari Swenson/WNCS-FM, Merit Radio Campaign
Cut 4 - "Tanglewoods #2" - Tari Swenson/WNCS-FM, Merit Radio Campaign
Cut 5 - "Walk America" - Joel Bolton/WIZN-FM, Merit Public Service Radio
Cut 6 - "Tent City" - Kurt W. Schenk(wpv)/WMAX-FM, Rochester, NY
Cut 7 - "J.C. Penney's" - Mark Erickson(wpv), Sabrina Fairchild(v)/WSNX-FM, Grand Rapids, MI
Cut 8 - "Legends" - Scotty Wilson(wpv), Mike DePuy(v)/KGBS-AM, Dallas, TX
Cut 9 - "Roses To Go" - Jeff Left(wpv), Art Walker/Melony McKay(v)/KFGO-FM, Fargo, ND
Cut 10 - "Downtown Discs" - Paul Bahr(wpv)/WDEK-FM, DeKalb, IL
Cut 11 - "Modern Music Audio & Video" - Greg Williams/WMC-FM, Memphis, TN
Cut 12 - "Heritage Motors" - Morgon(wpv), Newport(w), Diamond/Patton/Gerczak/Johnson(v)/WKMQ-FM, Rockford, IL
Cut 13 - "Dog Watch" - Jon Rose/WBYR-FM, Fort Wayne, IN
Cut 14 - "Kirk's Cleaners" - A.Menefee(v)/R.Roberts(wp)/KTSR/WTAW, Bryan, TX
Cut 15 - "Awful Arthur's" - Holly Buchanan/WMXB-FM, Richmond, VA

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  • The R.A.P. Cassette - July 1991

    This month's Cassette features the winners and runners-up in the 3rd Annual Firsty Awards. The winning spots and promos fill up side A and continue...