cheat-sheet-logo2by Flip Michaels

10100010000100001000010001...(and so on). That's your CD player talking. In fact, your CD player is basically an "audio computer" that calculates sound "values" in a similar way a bank's computer calculates transaction values from its digital data. Where the bank's computer always outputs the exact sum of money, the CD player always outputs the exact original audio signal, with no additions, no losses. It's total accuracy, and that's digital.

It's that very concept which shapes our future. And just as the sixties were introduced to new analog tape developments, the nineties are being introduced to new digital developments.


THE DCC (Digital Compact Cassette): The latest, invented by Philips, is an evolutionary digital audio system that hits the market late this month. New York, Chicago and Los Angeles launch the next logical step in digital advances with the shipping of the DCC900, an incredible unit that not only takes into account the worldwide success of the analog Compact Cassette, but features a new futuristic looking Digital Compact Cassette. The DCC900 can play analog Compact Cassettes and the new Digital Compact Cassettes.

In CHEAT SHEET format:

* Sound recording on tape is digital, and comparable to that of the Compact Disc.

* The cassette and deck mechanism are based on the Compact Cassette standard.

* DCC tape and head configurations are based on PASC (Precision Adaptive Sub-band Coding) achieving a dynamic range of 18 bits or 108 dB, and a total harmonic distortion, including noise, of 92dB. Frequency range from 5 Hz to 22 Hz can be handled.

* DCC operates with sampling rates of 48, 44.1 or 32 kHz, depending on the digital source signal.


DCC's launch will also have the incredible support of many major record companies including Polygram, MCA, Warner, Capitol-EMI, BMG and Virgin. From AC/DC to Andrew Lloyd Weber, it'll be there. Plus, blank tape from Philips, TDK, Scotch and BASF in varying lengths, including D-90.

Predictions anyone? Frans Schmetz, Vice President of Marketing for PCEC (Philips Consumer Electronics Company) told RAP, "We are on target on all fronts to deliver the most important audio product since the compact disc."

Hmmmm...isn't that what Sony said last month? (Anncr: The horses are at the gates...[SFX: gun shot]...they're off!)

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  • The R.A.P. Cassette - September 1996

    Imaging and promo demo from interview subject Matt Kelley @ KXTJ/KQQK Houston; and more creative commercials and promos from Kurt Schenk @ WMAX...