This month's Cassette features the winners and runners-up in the 3rd Annual Firsty Awards. The winning spots and promos fill up side A and continue for a portion of side B. (Though several people may have been involved in creating some of these promos and spots, we've only listed the producers next to each cut.)

Following the Firsty cuts is Bob Magruder's commercial voice demo (Side B, cut 5). We then get a montage of Mojo production from M.J. Kelli in New York. Cut 7, from Mick McCabe, is a promo we promised to have on last month's Cassette, but it didn't make it due to technical problems with the tape. Finally, we wrap up side B with a timely Father's Day promo from the "outrageous" ones, Bumper Morgan and Y107 in Nashville.

Side A

STATION PROMOTION

MAJOR MARKET

Cut 1 - 1st Place: "Image Promo" from Rick Stacy/WAPW-FM, Atlanta, GA
Cut 2 - 2nd Place: "Unfinished Promotional Announcement" from Rick Stacy/WAPW-FM, Atlanta, GA
Cut 3 - 3rd Place: "Motel Sex Bumpersticker Promo" from Ron Russ/KNAC-FM, Los Angeles, CA

MEDIUM MARKET

Cut 4 - 1st Place: "Condom Sense" from Bob Lawson/WVIC-AM/FM, Lansing, MI
Cut 5 - 2nd Place: "The Dark Ages" from Mark Tammany/WAFX-FM, Norfolk, VA
Cut 6 - 3rd Place: "Have a Cow" from Bob Lawson/WVIC-AM/FM, Lansing, MI

SECONDARY MARKET

Cut 7 - 1st Place: "Q102's Beat The Bomb" from Scott Shubert/KRNQ-FM, Des Moines, IA
Cut 8 - 2nd Place: "KMX News Promo" from Phil Thomas/WKMX, Enterprise, AL
Cut 9 - 3rd Place: "Heat Sweatshirt Promo" from Greg Scott Fisher/WQKC/WZZB, Seymour, IN

SINGLE COMMERCIAL

MAJOR MARKET

Cut 10 - 1st Place: "Dr. Ross/Kind To Your Brain" from Dennis Daniel/WDRE-FM, New York, NY
Cut 11 - 2nd Place: "Santa/Huntington Pacific T&L" from Tony Pepper/KFMB-FM, San Diego, CA
Cut 12 - 3rd Place: "Fast One Hour Foto" from Ron Carter/KZZP-FM, Phoenix, AZ

MEDIUM MARKET

Cut 13 - 1st Place: "Real Leather Jackets" from David G. Roberts/WVOR-FM, Rochester, NY
Cut 14 - 2nd Place: "Ken's Car Tunes" from Ray Norman/WKSJ-FM, Mobile, AL

Side B

(Firsty Winners Continued)

SINGLE COMMERCIAL

MEDIUM MARKET

Cut 1 - 3rd Place: "Adventure Departments" from David G. Roberts/WVOR-FM, Rochester, NY

SECONDARY MARKET

Cut 2 - 1st Place: "La Cookie Bouquet" from Wayne Arney/WGRY-AM/FM, Grayling, MI
Cut 3 - 2nd Place: "Flowers for Valentine" from Jim Cool/KTMT/KMFR, Medford, OR
Cut 4 - 3rd Place: "Gallery For Hair" from Lucas Foxx/KQLA-FM, Manhattan, KS

================================

Cut 5 - Bob Magruder's Commercial Voice-over Demo/Bob Magruder, Dallas, TX
Cut 6 - Mojo Montage from M.J. Kelli/WPLJ-FM, New York, NY
Cut 7 - "Foreman/Holyfield" from Mick McCabe/The Gator, West Palm Beach, FL
Cut 8 - "Vasectomy" from Bumper Morgan/Y107, Nashville, TN

Audio

  • The R.A.P. Cassette - January 1999

    Commercial demo from interview subject, Roy H. Williams, the Wizard of Ads; plus more commercials, promos and imaging from John Brejot, Radio...