Welcome to the audio portion of RAP! We open up side A with a presentation from Dayle Honda-Stice, this month's interviewee. Designed to garner more clients for Dayle, the presentation is called "Advertising That Works" and is handed out to prospective clients of her ad agency, Mind Over Media. The writing and production is Dayle's, as well as the female voice throughout the demo. We maintain the commercial theme on side A with more hot spots from subscribers and move the promos and such to side B this month.

Side B is filled with variety. Aside from some praiseworthy promos for several different formats, we include a segment of the 35 minute "Boss Radio Reunion" presentation prepared by Ron Shapiro (KIIS-FM, Los Angeles) which was featured at the recent R&R Convention. Preceding the Boss Radio bit is a promo from Ron which wonderfully demonstrates the crafty use of pre-established national ad campaigns. We wrap up side B with a few sweepers. The set from Joe Kelly (Cut 12) illustrates a new approach used for JKCS client station KY102. Even stranger are the sweeps from Larry Bear of WNNJ-FM in Newton, New Jersey (Cut 16). Enjoy!


Cut 1 - "Advertising That Works" -- Commercial demo from Dayle Honda-Stice/Mind Over Media, Santa Rosa, CA 
Cut 2 - "Mama Roses" from Chuck Collins/WKDD/WSLR, Akron, OH
Cut 3 - "Larry Boone Concert" from John Q. Morris/KEAN-AM/FM, Abilene, TX
Cut 4 - "Soundshops/Lita" from Glenn Miller/WKDF-FM, Nashville, TN
Cut 5 - "Dick K-She" from Ed Brown/KSHE-FM, St. Louis, MO
Cut 6 - "Ada Auto Dealers" from Larry Homuth/Ad Lab Creative Chemistry, Fargo, ND
Cut 7 - "Atlanta Beach Club" from John W. Cone/WSTR-FM, Atlanta, GA
Cut 8 - "Scripps-Howard Cable TV" from Scott Stewart/WTSH-AM/FM, Rome, GA
Cut 9 - "The Lamp House" from Bill Richardson/WNCE-FM, Lancaster, PA
Cut 10 - "Waikato Aero Club" from Mike Binis/KIWI-FM, Hamilton, New Zealand
Cut 11 - "Derrier" (spoof) from Joel Moss/WEBN-FM, Cincinnati, OH


Cut 1 - "Tarzan" from Mark Coulter/KAZY-FM, Denver, CO 
Cut 2 - "Time Warp" from Mark Murphy/SAFM, Unley, South Australia
Cut 3 - "Carz/Who's In It?" from Ron Carter/KZZP-FM, Phoenix, AZ
Cut 4 - "Miata Mystery" from Dan Masucci/WTIC-AM/FM, Hartford, CT
Cut 5 - "The Positive Switch" from Bill Scott/WJIS-FM, Sarasota, FL
Cut 6 - "Hot Mix" freelance work from David Christian/WENS-FM, Indianapolis, IN
Cut 7 - "Club MTV" from Bumper Morgan/Y107, Nashville, TN
Cut 8 - "1st Source For News" from Dan Knighton/WLPA-AM, Lancaster, PA
Cut 9 - "Pig Rally @ City Hall" from Brian James/WFLZ-FM, Tampa, FL
Cut 10 - "Bustin' Out Saturday Night" from Ron Shapiro/KIIS-FM, Los Angeles, CA
Cut 11 - "Boss Radio Reunion" from R&R Convention, produced by Ron Shapiro/KIIS-FM, Los Angeles, CA
Cut 12 - Sweepers for KY-102 from Joe Kelly/Joe Kelly Creative Services, Chicago, IL
Cut 13 - Sweepers from Ken Martin/KLSX-FM, Los Angeles, CA
Cut 14 - Sweepers for WBLM-FM from Sandy Thomas/Sandy Thomas Productions, Miami, FL
Cut 15 - Sweepers from Walt Marsicano/WYNF-FM, St. Petersburg, FL
Cut 16 - Sweepers from Larry Bear/WNNJ-FM, Newton, NJ

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  • The R.A.P. Cassette - July 1991

    This month's Cassette features the winners and runners-up in the 3rd Annual Firsty Awards. The winning spots and promos fill up side A and continue...