BENMARadio and Von Coffman are proud to partner on a new project that will become a standard for all medium and mid-medium market production directors. Ten Minute Producer is a shortform podcast that combines both copy and creative production discussions to help you take your own ideas and abilities to the next level and features two of radio’s most prominent, and successful creative minds.
Mark Margulies, BENMARadio’s Chief Cook and Bottle Washer, has over 125,000 radio scripts to his credit, along with caring for the needs of over 300 radio clusters over five decades. He is a leader in developing the creative/sales bridge that many neglect. By using techniques that work for both creative AND sales, Mark pioneered a way to make sure your client’s expectations are met – a key to developing long term revenue and renewals. This also helps your production facility become more of a profit center and revenue builder than simply a way to fulfill advertising obligations.
“This podcast is designed for production directors in markets where there’s minimal support, both in equipment and talent resources. Von and I will cover production ideas plus writing support that encourage each of them to take their creative abilities to new levels,” Mark explains. “Quickly and simply, you get new ways to promote your work that allow you better ways to think out of the box – even with an overwhelming workload.”
Von Coffman is a 40 plus year radio production veteran whose experience runs the gamut from national jingle production voicework and copywriting, to assuming the production director seat at Bonneville Salt Lake for 26 years. Von’s radio experience covers every market size and his wealth of production and voice experience will be enormous help to those who feel limited, or who think they’ve hit a dead end and somehow done all they can do with what they’re working with.
Ten Minute Producer one more part of BENMARadio, the nation’s premiere creative consultancy, now celebrating 37 years of serving the radio community’s creative needs.
More info at http://www.benmaradio.net, or contact Mark Margulies at (303) 841-3334.