vCreative, an industry leading provider of media workflow solutions, and Write Label, a provider of custom creative for broadcast sellers, have announced a strategic partnership to improve efficiency for their mutual clients.
vCreative vPPO users can now launch Write Label from their vCreative portal, giving them immediate access to a nationwide community of freelance writers.
The vCreative workflow allows for a seamless transition to the paperless production order, into the traffic system, and ultimately on the air. Thanks to this collaboration, sellers can implement Write Label as a core tool for serving their clients in a convenient place – their vCreative dashboard, and with better copy comes better results.
“vCreative and Write Label have enabled our shared clients to easily access quality creative. Our objective is always to meet our users where they are, so connecting into vPPO made all the sense in the world,” said James Donahue, CEO of Write Label.
“One of vCreative’s priorities is to work with technology partners across the industry to deliver more value to our customers,” says Susie Hedrick, vCreative’s CEO. “By joining forces with Write Label, we make it easy for station users to leverage a broad community of writing talent, saving time and delivering a more compelling product.”
Write Label provides custom spec for sellers. AEs complete a simple creative brief and within 24 hours receive up to five different scripts to initiate creative conversations with their clients. Using Write Label eliminates sellers’ need to write scripts themselves and shortens the sales cycle. Data from Write Label clients show that script ideas provided by Write Label have resulted in a 30% increase in average close rate, and a 40% increase in order size. The same analysis indicates that AE’s save on average 90 minutes per week using the service. Sellers are anticipated to save even more time due to this new partnership.
Mutual clients include Dick Broadcasting, UrbanOne, Univision, NRG and El Dorado.
Please contact Write Label for more information on their scaled ad creative solution.
About Write Label
Write Label is your cost-effective, on-demand creative team. Through our sophisticated, easy-to-use, technology platform, your sales team can get multiple radio and TV ad scripts within 24 hours, which they can then use to win new business and energize current clients. Stop worrying about quick deadlines and large workloads and spend more time selling. With an algorithmically-optimized network of creatives curated based on your exact needs, you’ll get spec that resonates with your clients and their audiences. www.theaudiocreatives.com/.
About vCreative
vCreative is the nation’s leading provider of media workflow solutions. Its cloud-based technology enables customers to thrive by eliminating errors and streamlining complex processes. It provides software solutions to radio, TV, network, and digital media companies. vCreative helps to expand creative and promotional revenue by giving valuable time back to its users. vCreative clients include: Audacy, TelevisaUnivision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more at www.vcreativeinc.com.
