vCreative, a leading provider of media workflow solutions, announced that Entravision Communications Corporation, a leading global media and marketing technology company, has completed its deployment of vPPO, vCreative’s cloud-based software for radio and digital.
vCreative has implemented its centralized, collaborative platform to connect all departments involved in the production workflow process across all Entravision locations to manage creative radio projects. From initial task assignments, talent selection and automated advertiser approvals, through to storage and delivery of all digital, local and agency assets, Entravision users now have complete visibility and control of the critical work that drives revenue for their company.
Entravision has also activated the vCreative integration with WideOrbit’s industry-leading end-to-end ad management platform, WideOrbit Traffic. This integration helps to eliminate duplicate entry and reduce the labor associated with the production workflow process.
Jeffery Liberman, President and Chief Operating Officer of Entravision states, “From the minute a sale is made, the comprehensive work to craft and deliver the best creative message for our customers begins. vCreative has helped us become more effective and precise with our work, allowing us to be efficient, giving us back time while still guaranteeing the highest quality product.”
“The past 18 months have forced us all to take a fresh look at how we operate and conduct our daily jobs. Entravision is a prime example of a company that has consistently focused on finding innovative ways to drive productivity and bring value to its customers,” said Susie Hedrick, vCreative’s CEO. “We are proud to offer additional time-saving technology to their employees, who can now focus more acutely on meaningful work for their customers.”
vCreative is the nation’s leading provider of media workflow solutions. Its cloud-based technology enables customers to thrive by eliminating errors and streamlining complex processes. It provides software products for radio, TV, network and digital media companies. vCreative helps to expand creative and promotional revenue by giving valuable time back to its users. vCreative serves more than 5,000 media clients including Audacy, Univision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more at www.vcreativeinc.com.
