vCreative, the leading provider of media workflow solutions, announced that Beasley Media Group, a multiplatform media company reaching more than 20 million consumers each week, signed on to implement vCreative’s suite of software products across its enterprise. All Beasley stations will deploy vPPO for commercial production, vPromotions for promotions, contesting and event management, and vTrade to manage their trade inventory.
After extensive analysis, Beasley selected vCreative to deliver a streamlined environment where all team members have visibility and can collaborate together on shared projects. With the web-based vCreative platform, Beasley users can work from any location with ease, giving them a flexible and efficient operating model. vCreative solutions also automate the production-to-air process, giving users more time to create great content and engaging campaigns that drive revenue.
“Our business has grown more complex as we have grown into new and innovative areas for our audiences and our advertising customers,” said Beasley Media Group Chief Executive Officer Caroline Beasley. “vCreative’s solutions are essential to bridge the gap between what we promise and what we deliver, providing us with a best-in-class platform that enables our teams to have more time to do what they do best: create.”
“Beasley Media Group is a powerhouse in our industry and we are excited that they have made the decision to work exclusively with vCreative for its production, promotions and trade productivity solutions,” said Susie Hedrick, vCreative CEO. “Beasley’s selection of our platform is a vote of confidence that we are achieving our mission to help our customers grow revenue through time-saving technology.”
About vCreative:
vCreative is the nation’s leading provider of media workflow solutions. Its cloud-based technology enables customers to thrive by eliminating errors and streamlining complex processes. It provides software solutions to radio, TV, network and digital media companies. vCreative helps to expand creative and promotional revenue by giving valuable time back to its users. vCreative clients include: Entercom, Univision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more at www.vcreativeinc.com.
About Beasley Media Group:
Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 62 radio properties located in 15 large and medium markets across the country, as well as offers capabilities in audio technology, esports, podcasting, ecommerce and events. Beasley Media Group reaches more than 20 million consumers on a weekly basis. For more information, please visit www.bbgi.com.
