vCreative, radio’s leading provider of media workflow software solutions, proudly announced that it has entered into a long-term agreement with Alpha Media. This agreement will have the company extending its vPPO service as well as adding the fast-growing vTrade service across all Alpha Media stations nationwide.

vCreative LogovTrade is the industry’s first software solution developed to provide companies with the ability to easily track, manage, audit and report on trade inventory, eliminating the risk of financial loss due to wasted or expired trade. A recently released feature in vTrade helps manage the creation and sales tracking for on-air auctions, coupons and/or vouchers.

“After using vPPO for nearly three years and knowing how it has improved our workflow, I was excited to see vTrade had been added to the family,” said Stephanie Ross, Regional Business Manager at Alpha Media. “The team at vCreative also added an entirely new component to vTrade that will make managing our auctions even better than before. From entering consignments, tracking sales, and printing vouchers with unique IDs, we can now easily and efficiently manage this complex area of our business.”

Paul Blanding, Corporate Director of Traffic Operations added, “Even before the Covid pandemic hit us all, our company was using vPPO to work collaboratively from multiple locations. We can't imagine how we could easily execute audio trafficking and production as well as our Digital initiatives without vPPO. Thanks, vCreative." 

"We are thrilled to be continuing and expanding upon our partnership with Alpha Media,” commented Mary DelGrande, SVP of Sales at vCreative. “vCreative's main objective is to continue to innovate and evolve. The adoption of vTrade and Alpha’s  renewed commitment to vPPO is proof that we are succeeding. 

About vCreative:

vCreative is the nation’s leading provider of media workflow solutions with more than 6,000 station clients. Its cloud-based technology enables customers to thrive by eliminating errors and streamlining complex processes. It provides software solutions to radio, TV, network and digital media companies. vCreative helps to expand creative and promotional revenue by giving valuable time back to its users. vCreative clients include: Entercom, Univision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more at

About Alpha Media:

Alpha Media is a diverse, multimedia company that owns or operates over 200 live broadcast radio stations serving 44 markets across the United States. In addition to our over-the-air broadcasts, Alpha audio products can be heard across multiple platforms, including all major smart devices. Strong relationships with our listeners and clients in the communities where we live and work keep Alpha Media true to its local-first heritage.