In a client video on PURE’s website, brand manager Gaël Sanquer shares his love for Top 40 radio with powerful processing and bold branding. “The typical NRJ sound is creative, fresh, and something that cannot be heard on another radio station. We’re creating a new package every 6 months in order to have something very up to date.”
“Being part of their brand since 2008, we’re always aiming for the next level”, PURE sales director Thomas Giger says. “NRJ is basically giving us carte blanche to shape their on-air sound. Our team finds inspiration in the station’s hit rotation to stay close to leading-edge trends.”
Apart from ever-evolving music cycles, there are other forms of constant innovation. “Together with NRJ, we’re coming up with add-ons. Recently, we’ve included tempo transitions for natural segues from song to song. And sound-wise, voice inserts and playful ad-libs are crisp ingredients in the vocal mix.”
The jingles of NRJ (internationally also branded as ENERGY) are now being heard in 25 markets, and featured in the PURE Jingles showcase.
PURE Jingles creates award-winning radio imaging and sonic branding for broadcast & corporate. The radio specialists of PURE are helping program directors worldwide to position and market their brand. Winners of the Buma Award (and nominated several times) for Best Radio Imaging.