Up first is this month’s Editor’s Choice Award winner, a different kind of commercial to say the least. Luke McPeake at UKRD is the producer and Mike Bersin the writer on this three minute commercial. That’s right, three minutes to be creative, and they did just that. Track 2 is audio from Dave Foxx referenced in his Production 212 column. Track 3 is the commercial Dennis Daniel talks about at the end of his Commercial Chronicles column this month. Track 4 is the spot Richard Stroobant writes about in his article on page 17, Do You Remember Your First Spot Ever? This spot is the one his student produces. But Richard also references a Beatles promo he heard years ago, and we were able to locate that one as well. It’s on track 5, a promo Steve Hunt did 25 years ago!

More commercials on tracks 6-14, including a PSA on track 6 from Ben Thorgeirson that would have been my pick for the Editor’s Choice Award if it hadn’t been for that “Sammy the Seal”! (Sorry, Ben.) A few promos are on tracks 15-19, and we wrap it up with another excellent piece of work from broadcasting student Tayler Shaindlin on track 20.

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  1. Ann’s Cottage/Xmas - Sammy The Seal, This email address is being protected from spambots. You need JavaScript enabled to view it., UKRD, Bristol, United Kingdom
  2. ZJB Halsey Weekend, This email address is being protected from spambots. You need JavaScript enabled to view it., Z100, New York, NY
  3. Malouf Don Guseppi,  This email address is being protected from spambots. You need JavaScript enabled to view it., Cameron Advertising, New York, NY
  4. Devon's First spot EVER, Devon Simmons, SAIT Polytechnic, Calgary, AB
  5. Beatles Weekend, Steve Hunt, B105, Brisbane, Qsld., Australia [from November 1990 Cassette]
  6. PSA - Don't Become a Hit, This email address is being protected from spambots. You need JavaScript enabled to view it., Newcap Radio, Calgary, AB
  7. District Bar and Grill - Count, Jesse Wilkins, Rogers Communications, Medicine Hat, AB
  8. Seed Growth Spot - God Speaks, This email address is being protected from spambots. You need JavaScript enabled to view it., Moody Radio, Chicago, IL
  9. Viscount Gort - When You're In Winnipeg, Corey Coldwell, 102.9 CHTM, Thompson, MB
  10. Relish Bistro – Hogie, This email address is being protected from spambots. You need JavaScript enabled to view it., Bell Media, Nelson, BC
  11. Part Evil Customs, This email address is being protected from spambots. You need JavaScript enabled to view it., Vista Radio, Kelowna, BC
  12. Ohori's Coffee - Solve Your Problems, This email address is being protected from spambots. You need JavaScript enabled to view it., Hutton Broadcasting, Santa Fe, NM
  13. IKKA Steel, This email address is being protected from spambots. You need JavaScript enabled to view it., Southern Cross Austereo, Bunbury, WA, Australia
  14. Great Canadian Oil Change - Only One Place, This email address is being protected from spambots. You need JavaScript enabled to view it., Island Radio/Jim Pattison Broadcast Group, Nanaimo, BC
  15. Motley Crue - Rock Promo, This email address is being protected from spambots. You need JavaScript enabled to view it., Rogers Communications, Lethbridge, AB
  16. 975 BIG FM Shadoe Davis Teaser Promo, This email address is being protected from spambots. You need JavaScript enabled to view it., Corus Radio, Winnipeg, MB
  17. Kinky Boots One Off Giveaway, This email address is being protected from spambots. You need JavaScript enabled to view it., The Heart Network, London, United Kingdom
  18. Power Promo, This email address is being protected from spambots. You need JavaScript enabled to view it., Bass Garage Projects, Johannesburg, South Africa
  19. Y108 Jason Aldean Recap, This email address is being protected from spambots. You need JavaScript enabled to view it., CBS Radio, Pittsburgh, PA
  20. WUC Intro Fall, This email address is being protected from spambots. You need JavaScript enabled to view it., 88.1 The Burg - KCWU FM, Ellensburg, WA

Help support the RAP Soundstageby sending some audio you’ve recently produced at your studios. Please include your e-mail address for anyone interested in finding out details about the work. Promos, commercials, sweepers/IDs, bits, spoof spots, song parodies, and most any other good piece of production are welcome. If you send sweeper/ID montages, make them around sixty to ninety seconds long max. All other items should be sent as separate files. Please normalize your mp3 files and trim the silence from the front and back. Email to This email address is being protected from spambots. You need JavaScript enabled to view it., and thank you for supporting the R.A.P. Soundstage, formerly known as The R.A.P. CD and The R.A.P Cassette from way back in the day – none of which exist or have existed without you. J

Audio

  • The R.A.P. Cassette - September 1998

    Production demo from interview subject, Todd Manley at WCKG-FM, Chicago, IL; plus more imaging, commercials and promos from Matt Anthony, WXVO,...