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00:56
The promo is for our flagship breakfast show with veteran broadcaster Bob Mabena and Thabo Mdluli. They get the...
The promo is for our flagship breakfast show with veteran broadcaster Bob Mabena and Thabo Mdluli. They get the nation talking every morning, with the latest news and riveting conversations.
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00:34
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00:40
We play a lot of music. I mean A LOT!
00:30
No description available
00:34
Promo referenced in Dave Calvert's July 2018 RAP Interview
00:52
Audio referenced in Dave's May 2018 Production 512 article.
00:39
A new promo added to rotation for Southern Cross Austereo's digital station, "Triple M Greatest Hits Digital."...
A new promo added to rotation for Southern Cross Austereo's digital station, "Triple M Greatest Hits Digital." Written by Adam Williscroft. Voiced by Jamie Greene. Produced by Chris Neave
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00:30
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads,...
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...
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00:17
This is a great idea submitted by Al Peterson. Al adds these notes: A consultant at the recent Talkers...
This is a great idea submitted by Al Peterson. Al adds these notes: A consultant at the recent Talkers conference is telling station managers to create an on-air voice drop that says, "Hey Alexa ...(pause) ... play the [morning show podcast]!", complete with the mandatory pause that activates the data assistant. Alexa is already doing too much for lazy fat-assed Americans and she's fighting back! Fun to splice into some rotating fake "Hey Alexa!" promos on a rocker. FWIW, the voice came off this website: https://www.naturalreaders.com/online/ -- with a little filtering and speaker distortion provided by a vintage copy of Cool Edit.
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01:04
Promo referenced in Dave Calvert's July 2018 RAP Interview
00:49
:Promo referenced in Dave Foxx's August 2019 Production 512 article.
00:39
KETQ 93Qradio Flash Back Fridays promo
00:34
Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:30
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to...
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to hear the next episode of this "client dealing with an oblivious announcer" saga. So, what's say we combine TWO potential headaches for the client. Number one, an announcer who decides to wax poetic and, number two, the same announcer who STILL can't get the client's name right...
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00:56
Another Triple M Classic Rock Product promo, outlining the tracks we like to play.
01:00
One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer...
One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer with care.
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00:30
I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong...
I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong in the very ad they're voicing. This kind of playful deprecation, I think, not only helps listeners remember the client's name but also sheds a little light on said client as someone with a sense of humor. But since the sale info talked about things like family and holidays, I had to throw In a curve. So in this installment from one of my "making the client sound relatable" campaigns I added a female voice to the mix. Keeps the pressure off the client with short, punchy lines-yet continuing to play on the lack of trust the client has in the announcer's ability (or willingness) to get it right. Oh, did I mention this client only had the budget for 30's? Even more fun...
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07:28
Imaging demo from Joel submitted for his September 2002 RAP Interview, as featured on the September 2002 RAP CD.
00:30
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got...
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got more and by now you could very well be tired of 'em. But the point, as was hammered home by an established marketing pro I worked with a while back, is pretty plain. "Good campaigns have LONG legs". That comes with working at keeping the scenarios fresh combined with a client who's wiling to roll with it because they've been presented with the possibilities of this kind of approach. (of course a lot of 'em are not. And that's OK. But you'd be surprised at the number who ARE willing to roll the dice) If they seem to break the "radio correctness" of a locally produced ad, consider this. I heard a Geico radio commercial that personalized "dust bunnies". Silly? Absolutely! But many radio station dudes are more than creative enough to come with something as "out of the box" as that. Big agencies DON'T have exclusive dibs on creativity. The different sales points/events from ad to ad already lend some variety. Keeping the campaign a tad unpredictable, yet consistent, remains in the hands of the copywriter and producer to deliver the goods to show they're working for a client who might be already hesitant to put down hard earned money for radio ad campaigns. (A pain in the butt sometimes, considering the other deadlines we're up against) And the account rep who continues to call on those clients usually bares the brunt of this reluctance. Yet, that client resistance may begin to thaw if they hear customers tell 'em they dig your station's ads when shopping at their place of business. This attached commercial was inspired by a simple utilization of theater of the mind. Nothing earth shatteringly humorous. But still working to transform that "client has to be distant" perception into one that makes them human--and relatable. (not to mention fed up with his dopey announcer)
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