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Promo referenced in Dave Foxx's July 2018 Production 512 article.
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This promo was completely written, voiced and produced by the students in the Radio, Television and Broadcast News...
This promo was completely written, voiced and produced by the students in the Radio, Television and Broadcast News program at SAIT in Calgary.
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We've all done it. Before we got into this industry, we stood in front of a mirror and pretended to be on the radio....
We've all done it. Before we got into this industry, we stood in front of a mirror and pretended to be on the radio. It probably sounded like this...
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Cool spot for a restaurant in Northern BC with some musical flair
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Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or...
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
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For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready...
For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready for the best thrill ride of the season!! This was written, voiced and produced by 2nd year students in the RTBN program at SAIT. Pretty damn good for kids who don't even have jobs in the industry...yet!
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What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a...
What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a scenerio then take an unexpected turn at the end. Keeps listeners guessing while keeping them engaged.. And that keeps 'em tuned to your ad longer. Particularly with someone kooky enough to playfully focus on a business name...
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There's a lot that can be mashed into :15 seconds, it just takes some good writing and a creative idea.
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