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Promo referenced in Dave Foxx's July 2018 Production 512 article.
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This promo was completely written, voiced and produced by the students in the Radio, Television and Broadcast News...
This promo was completely written, voiced and produced by the students in the Radio, Television and Broadcast News program at SAIT in Calgary.
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For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready...
For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready for the best thrill ride of the season!! This was written, voiced and produced by 2nd year students in the RTBN program at SAIT. Pretty damn good for kids who don't even have jobs in the industry...yet!
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Cool spot for a restaurant in Northern BC with some musical flair
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There's a lot that can be mashed into :15 seconds, it just takes some good writing and a creative idea.
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Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or...
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
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I was looking for something to be the first post on the new Soundstage platform and remembered this promo I received...
I was looking for something to be the first post on the new Soundstage platform and remembered this promo I received a few days ago from Ross McIntyre. What better way to kick off the new "LIVE" Soundstage than with a promo from the guy holding more RAP Awards trophies than anyone! Ross McIntyre, winner of TWELVE RAP Award trophies. That's pretty amazing. And this is a pretty cool promo -- written, produced and voiced by Ross... that's a triple threat dude right there!
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SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write,...
SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write, voice and produce all parts of these spots.
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I know Memorial Day's just past. But special sales can still be a little irreverent when you've got a client voiced...
I know Memorial Day's just past. But special sales can still be a little irreverent when you've got a client voiced ad campaign featuring the same basic elements--the client, the same dopey pain-in-the-behind announcer--then sprinkle in lots of people's favorite Memorial Day activity--a cook out.
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Classic song turned into a duet by Don Elliot back in the days of 2-tracks and razor blades! Story behind the edit...
Classic song turned into a duet by Don Elliot back in the days of 2-tracks and razor blades! Story behind the edit here: https://www.rapmag.com/a/372-15/jun15/3678-elvis-and-linda-love-me-tender
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