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01:02
Fun promo from Kurt Kaniewski... good idea if you can make it work. Kurt adds these notes: Ever have a promo you...
Fun promo from Kurt Kaniewski... good idea if you can make it work. Kurt adds these notes: Ever have a promo you wanted to accent with a word from a popular song only to find a bunch of "almost enoughs" but never EXACTLY the word you had in mind? Well, with all due respects to Morey Cohen of the Playmates, sometimes you have to change a little music history by altering what has become the familiar verbiage.
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00:50
These were created by a 1st year student as part of an assignment. They have only created about 5-10 IDs in their...
These were created by a 1st year student as part of an assignment. They have only created about 5-10 IDs in their short career so far, and THIS is the type of thing they are producing.
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01:13
Promo referenced in Dave Calvert's July 2018 RAP Interview
00:31
Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:39
The promo is about the 6th upcoming democratic general elections in South Africa.
00:29
No description available
00:32
Commercial referenced in Dave Calvert's July 2018 RAP Interview
01:04
Chances are a lot of your sports station listening audience are rock-n-rollers. So when your sports dude does a bit...
Chances are a lot of your sports station listening audience are rock-n-rollers. So when your sports dude does a bit on guitar riffs and not sports-why not promote it? It may be more entertaining and listener worthy than the day to day hot takes on sports
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01:00
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture...
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture rant--and it's good--then do a promo on it. You might start attracting those fringe sports fans in the audience who happen to be uber interested in pop culture
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00:58
Audio referenced in Dave Foxx's September 2019 Production 512 article.
01:06
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not...
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not use it in a promo? Can you tell me some guys in the audience-sports fans or not (the "nots" you wanna target, too)-WON'T relate to another guy talking about divorce?
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01:01
Mercury Award winning commercial discussed in Blaine's "7 Steps to Mercury" article....
Mercury Award winning commercial discussed in Blaine's "7 Steps to Mercury" article. https://rapmag.com/a/348-13/dec13/3486-7-steps-to-mercury
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00:59
Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the...
Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the commercials I've ever perpetrated (quite a few over 30+ years) which was my favorite. Wow! Talk about a tough question. It's like asking a parent which kid is their favorite.Although it never aired, I'd have to go with this one. (Some clients have no sense of humor :o) Timing was a challenge and it HAD to be done in one take.
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01:03
Ken Boyer is one of the people on the ground filming lava and helping families know the status of there homes in...
Ken Boyer is one of the people on the ground filming lava and helping families know the status of there homes in evacuated areas. He encourages people to make a difference.
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00:33
Commercial referenced in Dave Calvert's July 2018 RAP Interview
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