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00:33
Commercial referenced in Dave Calvert's July 2018 RAP Interview
06:21
Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke...
Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke while at WKLH in Milwaukee. (Still there last we heard!) Extraordinary work. Joe shared his imaging philosophy and more in the interview here: https://rapmag.com/a/112-03/sep03/2350-r-a-p-interview-joe-meinecke
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01:00
Sports, Rock, Uh what else is there
00:31
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an...
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an announcer (in this campaign, one who's kind of a chowder head) tends to be more friendly to the ears of a casual listener. But occasionally it's good to let said client voice the whole thing. The caveat is making sure there's a fly in the ointment to keep the unpredictable campaign scenario going. In this sample I just had one voice part, which was minor. But, when you give the client palatable direction, they can pull it off and hopefully leave some members of the audience with a "sheepish" grin.
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00:30
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a...
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a point they can EXACTLY repeat the lines you feed them. Of course, if you've been consistent with the irreverent tenor of the campaign, the client will start trusting you more as they hear how the big picture unfolds and begin to loosen up. And THIS makes it even EASIER to direct them moving forward. So then you can occasionally put them in far fetched situations previously reserved for the more talented voice actors on your staff. Putting the client in these kinds of scenarios from time to time not only keeps the legs of your campaign growing even longer, but it presents the client in even more of a fun light that listeners (and potential customers) might eventually find easier to gravitate towards...
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01:02
RAP Awards "Best Commercial - Major Markets" winner as referenced in Blaine's article "7 Steps to Mercury" ...
RAP Awards "Best Commercial - Major Markets" winner as referenced in Blaine's article "7 Steps to Mercury" https://rapmag.com/a/348-13/dec13/3486-7-steps-to-mercury
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00:31
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01:22
Here's my parody trailer for the Breaking Bad movie.
00:31
Again, our 2nd year students knocked it out of the park. All written, voiced and produced by 2nd year students!
00:32
Our 2nd year students continue to shine! This promos references a famous movie trilogy to showcase all the formats...
Our 2nd year students continue to shine! This promos references a famous movie trilogy to showcase all the formats we play on our campus station (www.saitradio.com)
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00:30
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00:59
Excellent VO, copy and production on this Memorial Day Prayer from George Johnson at Voicebox Productions
01:02
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01:02
Our student run radio station plays all formats (to give our students exposure to all demos). SO they created this...
Our student run radio station plays all formats (to give our students exposure to all demos). SO they created this Halloween themed promo to let our audience know, we play everything!
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06:19
Demo submitted by Andrew for his 1997 interview with RAP. The demo features commercials all written by Andrew....
Demo submitted by Andrew for his 1997 interview with RAP. The demo features commercials all written by Andrew. Production is credited to Mark Del Villar, who produced all but two of the spots.
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