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01:01
Audio referenced in Dave Foxx's September 2019 Production 512 article.
01:01
No description available
00:33
Commercial referenced in Dave Calvert's July 2018 RAP Interview
01:03
(with all due respects to Red Sox Fans) This promo I put together a while back shows when you don't always go...
(with all due respects to Red Sox Fans) This promo I put together a while back shows when you don't always go "imaging friendly" perpetrating a promo, it can be just as risque and "in your face" as any other sports promo--as long as you can craft the bit accordingly. Even when you have to change the order of things for maximum impact.
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00:31
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an...
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an announcer (in this campaign, one who's kind of a chowder head) tends to be more friendly to the ears of a casual listener. But occasionally it's good to let said client voice the whole thing. The caveat is making sure there's a fly in the ointment to keep the unpredictable campaign scenario going. In this sample I just had one voice part, which was minor. But, when you give the client palatable direction, they can pull it off and hopefully leave some members of the audience with a "sheepish" grin.
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00:30
Our student run radio station plays all genres of music. This is a promo telling our campus audience that "we deliver".
00:31
No description available
00:32
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make...
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make said client the voice of reason in the midst of dealing with his dopey announcer. Nothing like bursting one's bubble to keep things from going totally off the rails...
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01:00
Sports, Rock, Uh what else is there
01:02
Our student run radio station plays all formats (to give our students exposure to all demos). SO they created this...
Our student run radio station plays all formats (to give our students exposure to all demos). SO they created this Halloween themed promo to let our audience know, we play everything!
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00:30
No description available
01:02
Fun promo from Kurt Kaniewski... good idea if you can make it work. Kurt adds these notes: Ever have a promo you...
Fun promo from Kurt Kaniewski... good idea if you can make it work. Kurt adds these notes: Ever have a promo you wanted to accent with a word from a popular song only to find a bunch of "almost enoughs" but never EXACTLY the word you had in mind? Well, with all due respects to Morey Cohen of the Playmates, sometimes you have to change a little music history by altering what has become the familiar verbiage.
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00:30
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a...
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a point they can EXACTLY repeat the lines you feed them. Of course, if you've been consistent with the irreverent tenor of the campaign, the client will start trusting you more as they hear how the big picture unfolds and begin to loosen up. And THIS makes it even EASIER to direct them moving forward. So then you can occasionally put them in far fetched situations previously reserved for the more talented voice actors on your staff. Putting the client in these kinds of scenarios from time to time not only keeps the legs of your campaign growing even longer, but it presents the client in even more of a fun light that listeners (and potential customers) might eventually find easier to gravitate towards...
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00:31
This is a promo by Dave Foxx as referenced in his May 2020 Production 512 article.
01:13
Promo referenced in Dave Calvert's July 2018 RAP Interview
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