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00:31
Promo referenced in Dave Foxx's July 2019 "Production 512" article.
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01:02
Fun promo from Kurt Kaniewski... good idea if you can make it work. Kurt adds these notes: Ever have a promo you...
Fun promo from Kurt Kaniewski... good idea if you can make it work. Kurt adds these notes: Ever have a promo you wanted to accent with a word from a popular song only to find a bunch of "almost enoughs" but never EXACTLY the word you had in mind? Well, with all due respects to Morey Cohen of the Playmates, sometimes you have to change a little music history by altering what has become the familiar verbiage.
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01:13
Promo referenced in Dave Calvert's July 2018 RAP Interview
00:39
The promo is about the 6th upcoming democratic general elections in South Africa.
06:21
Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke...
Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke while at WKLH in Milwaukee. (Still there last we heard!) Extraordinary work. Joe shared his imaging philosophy and more in the interview here: https://rapmag.com/a/112-03/sep03/2350-r-a-p-interview-joe-meinecke
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00:30
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00:31
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00:59
Excellent VO, copy and production on this Memorial Day Prayer from George Johnson at Voicebox Productions
00:31
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an...
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an announcer (in this campaign, one who's kind of a chowder head) tends to be more friendly to the ears of a casual listener. But occasionally it's good to let said client voice the whole thing. The caveat is making sure there's a fly in the ointment to keep the unpredictable campaign scenario going. In this sample I just had one voice part, which was minor. But, when you give the client palatable direction, they can pull it off and hopefully leave some members of the audience with a "sheepish" grin.
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00:31
Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:32
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make...
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make said client the voice of reason in the midst of dealing with his dopey announcer. Nothing like bursting one's bubble to keep things from going totally off the rails...
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00:32
Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:30
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a...
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a point they can EXACTLY repeat the lines you feed them. Of course, if you've been consistent with the irreverent tenor of the campaign, the client will start trusting you more as they hear how the big picture unfolds and begin to loosen up. And THIS makes it even EASIER to direct them moving forward. So then you can occasionally put them in far fetched situations previously reserved for the more talented voice actors on your staff. Putting the client in these kinds of scenarios from time to time not only keeps the legs of your campaign growing even longer, but it presents the client in even more of a fun light that listeners (and potential customers) might eventually find easier to gravitate towards...
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00:59
Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the...
Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the commercials I've ever perpetrated (quite a few over 30+ years) which was my favorite. Wow! Talk about a tough question. It's like asking a parent which kid is their favorite.Although it never aired, I'd have to go with this one. (Some clients have no sense of humor :o) Timing was a challenge and it HAD to be done in one take.
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01:03
Ken Boyer is one of the people on the ground filming lava and helping families know the status of there homes in...
Ken Boyer is one of the people on the ground filming lava and helping families know the status of there homes in evacuated areas. He encourages people to make a difference.
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01:06
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not...
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not use it in a promo? Can you tell me some guys in the audience-sports fans or not (the "nots" you wanna target, too)-WON'T relate to another guy talking about divorce?
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00:33
Commercial referenced in Dave Calvert's July 2018 RAP Interview
01:00
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture...
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture rant--and it's good--then do a promo on it. You might start attracting those fringe sports fans in the audience who happen to be uber interested in pop culture
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