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00:40
We play a lot of music. I mean A LOT!
01:21
An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight...
An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight different ways, each? After listening to this, a friend said it reminded him of his standard date night experience.
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00:30
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00:52
Audio referenced in Dave's May 2018 Production 512 article.
00:49
:Promo referenced in Dave Foxx's August 2019 Production 512 article.
00:39
A new promo added to rotation for Southern Cross Austereo's digital station, "Triple M Greatest Hits Digital."...
A new promo added to rotation for Southern Cross Austereo's digital station, "Triple M Greatest Hits Digital." Written by Adam Williscroft. Voiced by Jamie Greene. Produced by Chris Neave
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00:34
Promo referenced in Dave Calvert's July 2018 RAP Interview
00:30
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads,...
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...
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00:32
Completely written, voiced and produced by students in the Radio program at SAIT in Calgary
00:39
KETQ 93Qradio Flash Back Fridays promo
01:04
Promo referenced in Dave Calvert's July 2018 RAP Interview
00:30
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got...
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got more and by now you could very well be tired of 'em. But the point, as was hammered home by an established marketing pro I worked with a while back, is pretty plain. "Good campaigns have LONG legs". That comes with working at keeping the scenarios fresh combined with a client who's wiling to roll with it because they've been presented with the possibilities of this kind of approach. (of course a lot of 'em are not. And that's OK. But you'd be surprised at the number who ARE willing to roll the dice) If they seem to break the "radio correctness" of a locally produced ad, consider this. I heard a Geico radio commercial that personalized "dust bunnies". Silly? Absolutely! But many radio station dudes are more than creative enough to come with something as "out of the box" as that. Big agencies DON'T have exclusive dibs on creativity. The different sales points/events from ad to ad already lend some variety. Keeping the campaign a tad unpredictable, yet consistent, remains in the hands of the copywriter and producer to deliver the goods to show they're working for a client who might be already hesitant to put down hard earned money for radio ad campaigns. (A pain in the butt sometimes, considering the other deadlines we're up against) And the account rep who continues to call on those clients usually bares the brunt of this reluctance. Yet, that client resistance may begin to thaw if they hear customers tell 'em they dig your station's ads when shopping at their place of business. This attached commercial was inspired by a simple utilization of theater of the mind. Nothing earth shatteringly humorous. But still working to transform that "client has to be distant" perception into one that makes them human--and relatable. (not to mention fed up with his dopey announcer)
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00:32
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:56
Another Triple M Classic Rock Product promo, outlining the tracks we like to play.
00:30
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to...
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to hear the next episode of this "client dealing with an oblivious announcer" saga. So, what's say we combine TWO potential headaches for the client. Number one, an announcer who decides to wax poetic and, number two, the same announcer who STILL can't get the client's name right...
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