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00:59
What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a...
What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a scenerio then take an unexpected turn at the end. Keeps listeners guessing while keeping them engaged.. And that keeps 'em tuned to your ad longer. Particularly with someone kooky enough to playfully focus on a business name...
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01:06
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not...
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not use it in a promo? Can you tell me some guys in the audience-sports fans or not (the "nots" you wanna target, too)-WON'T relate to another guy talking about divorce?
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01:04
Chances are a lot of your sports station listening audience are rock-n-rollers. So when your sports dude does a bit...
Chances are a lot of your sports station listening audience are rock-n-rollers. So when your sports dude does a bit on guitar riffs and not sports-why not promote it? It may be more entertaining and listener worthy than the day to day hot takes on sports
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01:00
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture...
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture rant--and it's good--then do a promo on it. You might start attracting those fringe sports fans in the audience who happen to be uber interested in pop culture
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00:37
Promo referenced in Dave Foxx's August 2019 Production 512 article.
01:06
Promo referenced in Dave Foxx's August 2019 Production 512 article.
00:49
:Promo referenced in Dave Foxx's August 2019 Production 512 article.
01:01
The unpredictability of most personalities are a great help to keep me listening. When ya don't know what to expect,...
The unpredictability of most personalities are a great help to keep me listening. When ya don't know what to expect, the tendency to hang around for the next gem lends itself to longer times tuned in. So when the sports talk dude goes off the rails on a non sports topic, ya scrap it for more imaging friendly promo content, right? Maybe that's what works for you. But my best successes were with WHOLE bits like this-totally out of left field (if they have 'em across the pond)
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00:32
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:47
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:58
Audio referenced in Dave Foxx's September 2019 Production 512 article.
01:01
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:41
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:58
Here's another promo from the Archives that's been getting quite a few plays this past month. Some of the excellent...
Here's another promo from the Archives that's been getting quite a few plays this past month. Some of the excellent work that came from Glenn Miller while at WKDF back in 1990.
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01:03
How 'bout a sports talk radio take that talks smack on--SPORTS TALK RADIO. I doubt if this would be utilized as...
How 'bout a sports talk radio take that talks smack on--SPORTS TALK RADIO. I doubt if this would be utilized as "imagingly correct" subject matter. But, when you present it in it's entirety, the content's just as irreverent and edgy as any of the wizz-bang presentations your competitors are doing
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