This is the demo Jim provided to accompany his Interview in January of 2001 found here: https://rapmag.com/a/79-01/jan01/2002-r-a-p-interview-jim-cook

Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke while at WKLH in Milwaukee. (Still there last we heard!) Extraordinary work. Joe shared his imaging philosophy and more in the interview here: https://rapmag.com/a/112-03/sep03/2350-r-a-p-interview-joe-meinecke

Here's a spot that's been getting a lot of plays from the archives over the past couple of weeks. This spot came in as a Finalist in the 1992 Radio And Production Awards. Submitted by Sean Lowman at KZJH in Jackson, WY, this spot is very cleverly done -- a great way to push a product without boring the listener. Can be applied to countless products, including your station.

When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put together and voiced. Lots of fun and the client was amazed that we could pull it off.

From Shawn: We have a lunch promotion where winners win a free lunch with Craig Laue, mornings and PD. We've gotten pretty creative with our promos of this, and have had listeners as where they could hear them again. We had to create a soundcloud account to upload them for listeners enjoyment.

Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"