An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight different ways, each? After listening to this, a friend said it reminded him of his standard date night experience.

For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready for the best thrill ride of the season!! This was written, voiced and produced by 2nd year students in the RTBN program at SAIT. Pretty damn good for kids who don't even have jobs in the industry...yet!

I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong in the very ad they're voicing. This kind of playful deprecation, I think, not only helps listeners remember the client's name but also sheds a little light on said client as someone with a sense of humor. But since the sale info talked about things like family and holidays, I had to throw In a curve. So in this installment from one of my "making the client sound relatable" campaigns I added a female voice to the mix. Keeps the pressure off the client with short, punchy lines-yet continuing to play on the lack of trust the client has in the announcer's ability (or willingness) to get it right. Oh, did I mention this client only had the budget for 30's? Even more fun...

I was looking for something to be the first post on the new Soundstage platform and remembered this promo I received a few days ago from Ross McIntyre. What better way to kick off the new "LIVE" Soundstage than with a promo from the guy holding more RAP Awards trophies than anyone! Ross McIntyre, winner of TWELVE RAP Award trophies. That's pretty amazing. And this is a pretty cool promo -- written, produced and voiced by Ross... that's a triple threat dude right there!