Our 2nd year radio students write, voice and produce everything we air. But...they can't play the drums. So this promo salutes those who can!

As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...

What does it take to win the RAP Awards Best Commercial - Large Markets? Here's the previous winning entry from the 27th RAP Awards. (Also a great idea for stations trying to increase local ad business.)

Nicely done spot from Ethan White at Vista Ideas. The spot is a great example of combining good copy with the right voice, and adding well executed SFX and the perfect music.

Fun promo from Kurt Kaniewski... good idea if you can make it work. Kurt adds these notes: Ever have a promo you wanted to accent with a word from a popular song only to find a bunch of "almost enoughs" but never EXACTLY the word you had in mind? Well, with all due respects to Morey Cohen of the Playmates, sometimes you have to change a little music history by altering what has become the familiar verbiage.

This promo was written, voiced and produced by students of the Radio, Television and Broadcast News program at SAIT in Calgary.

There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a point they can EXACTLY repeat the lines you feed them. Of course, if you've been consistent with the irreverent tenor of the campaign, the client will start trusting you more as they hear how the big picture unfolds and begin to loosen up. And THIS makes it even EASIER to direct them moving forward. So then you can occasionally put them in far fetched situations previously reserved for the more talented voice actors on your staff. Putting the client in these kinds of scenarios from time to time not only keeps the legs of your campaign growing even longer, but it presents the client in even more of a fun light that listeners (and potential customers) might eventually find easier to gravitate towards...

The promo is for our flagship breakfast show with veteran broadcaster Bob Mabena and Thabo Mdluli. They get the nation talking every morning, with the latest news and riveting conversations.

We've all done it. Before we got into this industry, we stood in front of a mirror and pretended to be on the radio. It probably sounded like this...

This spoof spot from the archives has been getting some extra plays this month. Written, voiced and produced by Jon Lockwood back in 1995 while at WCRZ/WWBN/WFNT in Flint, MI, as featured on the January 1995 RAP Cassette. Enjoy!