BMG signaled its growing commitment to the production music sector by forming a new premium full-service sound agency bringing together its extensive interests in one-stop, pre-cleared and custom production music services under the BMG Production Music banner (www.bmgproductionmusic.com). The new operation includes offices in LA, Nashville, London, Hilversum and Berlin, and has a catalog of around 400,000 tracks spanning all genres.
The new BMG’s involvement in production and custom music services for the film, broadcast, games, corporate film and advertising markets began when it acquired the US-based Selectracks operation as part of Bug Music in 2011. Since then it has acquired a number of other catalog and operations including:
• MusicDIRECTOR, the leading player and intuitive online music search platform in the Benelux production music business, which came as part of the Talpa Music acquisition in 2014;
• LA-based Music Beyond and the premium trailer label X-Ray Dog (2014);
• The London-based specialist in radio-specific sound beds and idents Beds & Beats, the high-end TV and advertising specialist Altitude Music and the high-end trailer boutique Must Save Jane (all 2016).
It also represents many premium sub-published catalogs from around the world, including through its alliance with UK-based Music Hub.
BMG CFO Maximillian Dressendoerfer said, “Bringing our extensive production music interests together under the BMG Production Music banner symbolizes the importance of production music within BMG, and signals our commitment to this growing sector.”
BMG Production Music has custom scoring studios in LA and London, global creative teams for music searching and project supervision, and an internationally curated catalog accessible online, consisting of around 400,000 tracks spanning all genres. Its three regional heads – Mitch Lijewski (US), Farah Hasan (UK) and Paul Gulmans (Benelux & Germany) – work under the creative direction of LA-based SVP Production Music Mitch Lijewski, reporting to Managing Director Geert-Willem Koolhof.
Said Koolhof, “We are ambitious to grow our production music business, but we will define our success not in terms of market share, but in terms of our service to writers and to music users.”
BMG Production Music already works with a raft of major broadcasters, TV networks, film and games studios, advertisers, major brands and blue-chip corporates around the world.
Mitch Lijewski said, “BMG Production Music stands for a new approach, combining the creative integrity of high-end catalog, creative and custom scoring services, with BMG’s next generation global infrastructure.”