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Radio Hed: Brand the Advertiser with Hope
Radio Hed: Keep Engaging Your Listeners throughout the Commercial
Radio Hed: Structuring Problem-Solution Commercials
Radio Hed: This May Not Be for You
Radio Hed: For Select Advertisers - Be Blunt in Your Commercials
Radio Hed: Pull the Radio Listener Along
Radio Hed: Bait Your Commercial’s Hook to Engage the Listener
Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone
Radio Hed: Who Is Your Commercial Talking To?
Radio Hed: Don’t Do It Yourself
Radio Hed: Stop The “I Should Hope So” Responses to Your Commercials
Radio Hed: Rough Edges In Your Commercial Are Like Audio Velcro™
Radio Hed: Client’s Personal Stories Touch Listeners
Radio Hed: Commercial Idea - Make My Dream(s) Come True
Radio Hed: Commercial Hooks Catch Customers
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