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Radio Hed: Misdirect Attention for Commercial Success
Radio Hed: Copy Catalyst – Ask Someone
Radio Hed: Stan The Man Inspiration from Stan Freberg (8/7/26 - 4/7/15)
Radio Hed: Emotional Radio Makes Uncommon Sense
Radio Hed: Reinvent Your Client for Fun & Profit
Radio Hed: The Schwartz Sell
Radio Hed: Luke Will Help You Use The Force
Radio Hed: Less Info, More Heart Brings Better Commercial Results
Radio Hed: Unexpected Connections Make Effective Radio
Radio Hed: PSAs: Burdens or Opportunities?
Radio Hed: Four Step Spot Creation
Radio Hed: Can Satire Sell?
Radio Hed: Build Your Commercial Campaign as a Continuing Story
Radio Hed: Breaking Writer’s Block with Headlines and End Lines
Radio Hed: Go Another Way With That Commercial
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