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Dave Foxx's Production 212 & 512...
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June 1, 2004
By Dave Foxx
Ever since I started writing these columns for RAP, I’ve been getting, on average, 4 pieces of production in my email INBOX every week. Some of them are pretty good. Some are simply dreadful. The one flaw that seems to crop up with any regularity is verbose copy. Good Lord in heaven, ...