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Jean Hetherington replied to a comment in Confessions of a WordsmithYou bet! If you become a copywriter/ Production Director and don't have the ability to compromise, you are in for a rough go!
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producer's market
A decade ago...
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May 1, 2007
by Jeffrey Hedquist
Feel, Felt, Found is one of the ways salespeople overcome objections when they’re meeting with prospects. Now the abbreviated sales interaction we call a commercial is slightly different because we don’t hear the person’s objection directly. But we can anticipate the objection ...