Badges - Radio And Production

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Journalist

Loves browsing photos.

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Super Star

Tagged in 50 Photos.

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New RAP Member

Welcome a new member to the RAP Community!

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Story Teller

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Attention Grabber

Add comments

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Discussion Booster

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Upload attachments

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Questioner

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Jerry Vigil reacted to this post about 1 day ago

Kurt Kaniewski uploaded a new audio

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Making a client sound good voicing their commercial
Commercials

Tuesday, 21 May 2019
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid...

Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
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Achievements

Scholar

Chatter

Mixer

Follower

Thought Leader

Friend Seeker

Friend Organizer

Photogenic

Journalist

Photo Tagger

Super Star

Points Achiever

New RAP Member

Search Engine

Story Teller

Attention Grabber

Likes Things

Discussion Booster

Distributor

Questioner

Producer's Market

Archive Audio

The R.A.P. Cassette - July 1994