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00:31
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an...
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an announcer (in this campaign, one who's kind of a chowder head) tends to be more friendly to the ears of a casual listener. But occasionally it's good to let said client voice the whole thing. The caveat is making sure there's a fly in the ointment to keep the unpredictable campaign scenario going. In this sample I just had one voice part, which was minor. But, when you give the client palatable direction, they can pull it off and hopefully leave some members of the audience with a "sheepish" grin.
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00:32
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make...
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make said client the voice of reason in the midst of dealing with his dopey announcer. Nothing like bursting one's bubble to keep things from going totally off the rails...
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00:30
Had to make my first ever jingle a little bit ago and loved the way it came out.
00:30
Excellent example of using the power of a jingle without having to spend thousands on a pro jingle production house....
Excellent example of using the power of a jingle without having to spend thousands on a pro jingle production house. Find some good voices in your station and get creative!
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00:59
Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the...
Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the commercials I've ever perpetrated (quite a few over 30+ years) which was my favorite. Wow! Talk about a tough question. It's like asking a parent which kid is their favorite.Although it never aired, I'd have to go with this one. (Some clients have no sense of humor :o) Timing was a challenge and it HAD to be done in one take.
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00:34
1st Runner-up
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00:31
Trying to capture the theater of the mind in :30 can be tough. But it's what we're trying to do here.
00:32
1st Runner-up
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01:01
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01:01
Another Ford commercial in a continuing series.
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