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00:30

Making a client sound good voicing their commercial

Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or...
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
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00:31

Lakeland Credit Union - Client Written Rap

When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put...
When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put together and voiced. Lots of fun and the client was amazed that we could pull it off.
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00:30

Oakroom Grill

Cool spot for a restaurant in Northern BC with some musical flair
00:16

New Year, New Beer!

There's a lot that can be mashed into :15 seconds, it just takes some good writing and a creative idea.
01:02

Smith Chevrolet - Disclaimer

2003 Radio And Production Awards - Winner - Best Commercial/Medium Markets
00:30

Bracebridge Dental - How to Pick a Dentist

Excellent example of using the power of a jingle without having to spend thousands on a pro jingle production house....
Excellent example of using the power of a jingle without having to spend thousands on a pro jingle production house. Find some good voices in your station and get creative!
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00:33

SAIT - Kickaxe Guitars

SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write,...
SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write, voice and produce all parts of these spots.
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01:01

Ford Trucks - Status

Another Ford commercial in a continuing series.
01:00

HOSPICE - Hawaii Care Choices

One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer...
One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer with care.
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00:31

UCMAS - Abhinav 3-tag 1

Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:31

UCMAS - Sanjitha 2-tag 1

Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:33

Happy Turkey Soprano

Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:34

Happy Turkey Life

Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:33

Happy Turkey K-Pop

Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:32

Happy Turkey Jingle

Commercial referenced in Dave Calvert's July 2018 RAP Interview
00:31

Complete Home Building Supply

Trying to capture the theater of the mind in :30 can be tough. But it's what we're trying to do here.
00:32

Overlander Sports - Boats

Nicely done spot from Ethan White at Vista Ideas. The spot is a great example of combining good copy with the right...
Nicely done spot from Ethan White at Vista Ideas. The spot is a great example of combining good copy with the right voice, and adding well executed SFX and the perfect music.
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00:59

Buckles Motors

Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the...
Great spot from Kurt Kaniewski! Kurt adds these notes: I've been asked on numerous occasions, out of all the commercials I've ever perpetrated (quite a few over 30+ years) which was my favorite. Wow! Talk about a tough question. It's like asking a parent which kid is their favorite.Although it never aired, I'd have to go with this one. (Some clients have no sense of humor :o) Timing was a challenge and it HAD to be done in one take.
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00:31

Water Services - In Song!

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01:01

Ford F150 Big Island of Hawaii

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