Q It Up: How are spec spots handled at your station(s)?

When it comes to spec spots, what guidelines and policies do you have in place for the salespeople? How much time do you require to produce a spec spot? How many do you produce in an average week or month?  Are there any incentives in place as rewards when spec spots result in sales? Please add any other comments or suggestions you might have about spec spot production.

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Comments (1)

This comment was minimized by the moderator on the site

Lol… No response! Perhaps it’s time to put the Q It Up column to rest. It had a good run – 24 years! Thanks to all who contributed in the past.

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