Q It Up: Who’s handling the expanding media production at your station(s)?

Multimedia1Here’s another question for the Q It Up panel from one of our readers:

“The definition of production is changing at a rapid pace in radio.  As a company, we no longer refer to ourselves as Broadcasters, but as a Media Organization.  Broadcasting alone, just isn't enough anymore with web, social media, video and everything else that radio stations are trying to keep up with.  Traditionally, producers in radio worked with audio, now responsibilities are much broader.  We produce content and our departments are larger while new departments and concepts are materializing daily.

My question is this:  What are radio stations doing to keep up with the ever growing demands that exist to be in a million places at once?  Who is shooting Facebook Live videos in your station?  Do you have Web and Graphic Design designated people operating under your roof now, or are you still outsourcing?  How are you handling Social Media in-house?  What's your system at the moment, and how do you anticipate it growing?  

I feel that all of the above duties (and more) also fall under the title of "Production", they require Production Orders, Writers, Scheduling, Editors and Producers just like audio always had.  

How are other radio stations, or "Media Organizations" handling all of this?”

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Excellent and timely question! Our six radio stations continue to brand our call signs as normal when doing individual promotions but as a whole we are rebranding ourselves as a 'media group'. We're now doing more community events as a 'media group' than as individual stations. Our Program Directors are doing almost as much Facebook Live as on air. Our Promotion Director has become more a multimedia expert doing social media, designing digital, graphic arts and the usual radio promotions. As Production Director I'm doing audio for our websites and for clients' station website click-throughs and geofencing ads, as well as producing video. My side hobby in video production resulted in my wearing that new hat as well. I love doing video as well as audio but would enjoy doing more if our 'media group' would invest in the computer tools and software to make it faster and more efficient. We haven't evolved in that facet yet but will get there as our model is rapidly adapting to...

Excellent and timely question! Our six radio stations continue to brand our call signs as normal when doing individual promotions but as a whole we are rebranding ourselves as a 'media group'. We're now doing more community events as a 'media group' than as individual stations. Our Program Directors are doing almost as much Facebook Live as on air. Our Promotion Director has become more a multimedia expert doing social media, designing digital, graphic arts and the usual radio promotions. As Production Director I'm doing audio for our websites and for clients' station website click-throughs and geofencing ads, as well as producing video. My side hobby in video production resulted in my wearing that new hat as well. I love doing video as well as audio but would enjoy doing more if our 'media group' would invest in the computer tools and software to make it faster and more efficient. We haven't evolved in that facet yet but will get there as our model is rapidly adapting to include much more than terrestrial media. So far we're doing everything in-house with the knowledge base we have...but that could change at any time. Our company (for the moment) believes in handing out more hats.

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I have been doing more Media than radio in the past few years. Though I sort of hated to leave the big voice will travel thing alone, I also did ad sales for newspaper, so I jumped from one paradigm to another without being forced.

Now it seems like every tool has a social media component to it that self publishes landing pages and posts to Facebook.

So the answer is it's still me. The one man band. Confused about priorities as ever.

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