The R.A.P. Soundstage - December 2015

Up first is this month’s Editor’s Choice Award winner, a different kind of commercial to say the least. Luke McPeake at UKRD is the producer and Mike Bersin the writer on this three minute commercial. That’s right, three minutes to be creative, and they did just that. Track 2 is audio from Dave Foxx referenced in his Production 212 column. Track 3 is the commercial Dennis Daniel talks about at the end of his Commercial Chronicles column this month. Track 4 is the spot Richard Stroobant writes about in his article on page 17, Do You Remember Your First Spot Ever? This spot is the one his student produces. But Richard also references a Beatles promo he heard years ago, and we were able to locate that one as well. It’s on track 5, a promo Steve Hunt did 25 years ago!

More commercials on tracks 6-14, including a PSA on track 6 from Ben Thorgeirson that would have been my pick for the Editor’s Choice Award if it hadn’t been for that “Sammy the Seal”! (Sorry, Ben.) A few promos are on tracks 15-19, and we wrap it up with another excellent piece of work from broadcasting student Tayler Shaindlin on track 20.

  1. Ann’s Cottage/Xmas - Sammy The Seal, Luke McPeake, UKRD, Bristol, United Kingdom
  2. ZJB Halsey Weekend, Dave Foxx, Z100, New York, NY
  3. Malouf Don Guseppi,  Dennis Daniel, Cameron Advertising, New York, NY
  4. Devon's First spot EVER, Devon Simmons, SAIT Polytechnic, Calgary, AB
  5. Beatles Weekend, Steve Hunt, B105, Brisbane, Qsld., Australia [from November 1990 Cassette]
  6. PSA - Don't Become a Hit, Ben Thorgeirson, Newcap Radio, Calgary, AB
  7. District Bar and Grill - Count, Jesse Wilkins, Rogers Communications, Medicine Hat, AB
  8. Seed Growth Spot - God Speaks, Lee Rugen, Moody Radio, Chicago, IL
  9. Viscount Gort - When You're In Winnipeg, Corey Coldwell, 102.9 CHTM, Thompson, MB
  10. Relish Bistro – Hogie, Elizabeth Draper, Bell Media, Nelson, BC
  11. Part Evil Customs, Cameron Wendt, Vista Radio, Kelowna, BC
  12. Ohori's Coffee - Solve Your Problems, Chris Diestler, Hutton Broadcasting, Santa Fe, NM
  13. IKKA Steel, Matt Redmond, Southern Cross Austereo, Bunbury, WA, Australia
  14. Great Canadian Oil Change - Only One Place, Russ More, Island Radio/Jim Pattison Broadcast Group, Nanaimo, BC
  15. Motley Crue - Rock Promo, Alex Zaretsky, Rogers Communications, Lethbridge, AB
  16. 975 BIG FM Shadoe Davis Teaser Promo, Evan Surminski, Corus Radio, Winnipeg, MB
  17. Kinky Boots One Off Giveaway, Juliette Nicholls, The Heart Network, London, United Kingdom
  18. Power Promo, Linda Manganye, Bass Garage Projects, Johannesburg, South Africa
  19. Y108 Jason Aldean Recap, Ronald Ahern, CBS Radio, Pittsburgh, PA
  20. WUC Intro Fall, Tayler Shaindlin, 88.1 The Burg - KCWU FM, Ellensburg, WA

Help support the RAP Soundstageby sending some audio you’ve recently produced at your studios. Please include your e-mail address for anyone interested in finding out details about the work. Promos, commercials, sweepers/IDs, bits, spoof spots, song parodies, and most any other good piece of production are welcome. If you send sweeper/ID montages, make them around sixty to ninety seconds long max. All other items should be sent as separate files. Please normalize your mp3 files and trim the silence from the front and back. Email to, and thank you for supporting the R.A.P. Soundstage, formerly known as The R.A.P. CD and The R.A.P Cassette from way back in the day – none of which exist or have existed without you. J

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