The R.A.P. Cassette - September 1989

Month after month, the quality of work going on around the country never ceases to amaze us. Randy Reeves, subject of this month's interview, starts things off on side A with a creative introduction followed by a sampling of his work. On the promo side, we also feature 3 from Reid Mullins at KATT in Oklahoma City. These are a good example of using established campaigns to your advantage. We wrap up on side B with a salute to the anniversary of the moon landing with a nice piece of work from Brian James at X100 in San Francisco.


1) Composite from Randy Reeves: "Voice At Large".
2) "Yes/No" from Ken Martin/WAVA, Washington, DC
3) "Woodstock" from Mick McCabe/KLSX, Los Angeles, CA
4) "Magic At Work" from Dave Simmons/Magic 102.9, Dallas, TX
5) "The Who" from Chris Blade/WAFX-The Fox, Norfolk, VA
6) "Pump You Up" from Lori McTighe/WRAL, Raleigh, NC
7) "Sticker Police" from Bumper Morgan/Y107, Nashville, TN
8) "98 Days of Summer" from Rich Van Slyke/Kiss-98, Buffalo, NY
9-11) "Anti-Top 40 PSA's" from Reid O. Mullins/KATT, Oklahoma City, OK
12) "Nude Generation" from Ed Brown/KSHE, St. Louis, MO
13) "Lifestyles of Rich & Rockin'" from Joel Moss/WEBN, Cincinnati, OH
14) "Birthday Cake" from Steve Schneider/WTHT FM-103, Portland, ME
15) "Listener Reaction" from David Sands (J.R.Nelson-Voice)/KUUL Cool-FM, Davenport, IA


1) "Wes' Rib House" from Don Gosselin/WHJY-WHJJ, East Providence, RI
2) "KZZP/RAB Spot" from Gail Shetler/KZZP Zip-104, South Bend, IN
3) "Juice Newton" from Glenn Miller/WKDF, Nashville, TN
4) "Taco Time" from Dayle Honda-Stice/KZST FM100, Santa Rosa, CA
5) "Charter Hospital" from Paul J. Kinney/KOAI The Oasis, Dallas, TX
6) "PC Graphics" from Sandy Collins/WSN Star-107, Dayton, OH
7) "Maestro Muffins" from Mark Davis & Tony Verduzco/KKIQ, Livermore, CA
8) "Airtech Window Tinting" from Roy Scivally/KZPS, Dallas, TX
9) "City" from Jeff Berlin/KISS-108, Boston, MA
10) "Tall Timber Ranch" from Jim Little/KKMJ, Austin, TX
11) "Willer St. Dist." from William Richardson/WLPA-WNCE, Lancaster, PA
12) "Carters Food" from Tom Pluister & Tim Moore/WKHQ, Charlevoix, MI
13) "Jim's Super Value" from Bill Summers/KRNA, Iowa City, IA
14) "Moon Landing" from Brian James/X-100, San Francisco, CA

Thanks for all the "YES" votes to keep The Cassette alive! A special thanks to those of you who submitted tapes for the first time. For those yet to send in a tape, we know you're busy, but remember that YOU wouldn't be enjoying The Cassette if your colleagues weren't finding the time to send in THEIR tapes. We had a slight backlog as a result of the Firsty winners last month; If your work didn't make it on this month's Cassette, look for it next month. New subscribers, dig into those archives and send in some of your favorites! We want to hear from you soon. As always, your comments and suggestions to The Cassette, as well as the tipsheet, are always welcome. Have a good month!

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