O-SenseJuly 1993
Dave Foxx's Production 212 & 512...
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June 2, 2015By Dave FoxxI’ve spent a great deal of time in this column talking about USP, or Unique Selling Proposition; determining what it is for a particular client or station, using it to promote the “brand” of that client or station and making sure that it’s clear to any observer what it is. ...