October 2012 Highlights

Feature: From This He Makes A Living?

By John Pellegrini

Every so often I meet someone who asks what I do and when I tell them I do voiceover they almost always respond with, "how do you get a job doing that?" The answer, sadly more than ever, is you probably can't. At least not a "job" in the traditional sense of the word. However free-lance work continues to beckon and many folks are making a good headway into either supplementing their income or even gaining full time income from the industry. There is another question that comes up inevitably from both those out of the industry and in the industry. One that is harder to answer yet needs to be answered with a certainty that is currently missing. "How much do you charge?"

The 23rd Annual R.A.P. Awards: Call For Entries!

It's that time again! Time to hunt downyour best work of the year, or get busycreating your award winning Promo, Commercial or Feature Production of 2012 before the year runs out.The 23rd Annual Radio And Production Awards are here!Entry deadline is January 22nd, 2013.

Q It Up: What would you like the salespeople you work with to know about your world?

Q It Up: This month's question is for radio's commercial producers and copywriters, and comes from Rod Schwartz (March/April 2012 R.A.P. Interview), an Account Executive at KHTR-FM/KQQQ-AM in Pullman, Washington, and owner of Grace Broadcast Sales/Radio Sales Café: What would you like the salespeople you work with to know about your world?

Production 212: Random Rambling

by Dave Foxx

I have a few items this month, some stray thoughts that aren't quite worth a complete article, but are still worth talking about. I thought it would be good to clear my cobwebs away by combining all these odds and ends into one column. If it all sounds like the ramblings of a mind gone-round-the-bend, now you'll know why.

Test Drive: Waves' NS-1 Noise Suppressor Plug-in

by Steve Cunningham

While summer is nearly done, the very hot season is in full swing here on the southern part of the Left Coast. This is the time when your humble scribe likes to survey the landscape in search of new goodies to give a little boost to the weekly production process. In other words, it's time to take advantage of what little extra cash came as a result of spending the warm weeks working in a dark studio on side jobs, instead of hitting the beach, mountains, or just out of doors like normal people do. I don't know about you, but that's when these projects seem to appear for me -- when everyone else is having a vacation, whatever that is. This month we'll take a look at the Waves' series of One Knob plug-ins, most of which have been around for a year or so. The exception is their newest entry, one dedicated to removing noise. This would be the NS-1 Noise Suppessor, which we'll examine in some detail.

Radio Hed: Story Forms for Radio Writers: The Parable

by Jeffrey Hedquist

Storytelling is one of the most powerful ways to create a commercial. Sometimes the personality of our client, the type of business or customer profile will suggest a story format, sometimes not. Wondering how to turn your client notes or recordings into a story? Today let's explore one particular storytelling genre, the parable. Parables, an ancient tradition of storytelling, teach morals or lessons, commend exemplary behavior or warn against the consequences of a wrong decision. They explore how to lead life well. Parables, sharing a common root with the word "parallel," often compare people, behavior or ideas. Parables come in various types and forms. Many parables are religious in nature, and can be found in religious texts such as the Bible or the Buddhist Tipitaka. Our purpose is more secular. We want to help our clients sell something.

"...And Make It Real Creative!": Disconnected

by Trent Rentcsh

I won't lie to you, things are looking pretty bleak. I don't know what the future holds, but I'm far from optimistic. There are some losses that swallow you whole and leave an aching emptiness where your soul used to be... trust me, this is one of those times. I regret to tell you, my Friends, that my wife and I are in the middle of a multimedia crisis, fueled by the inadequacies of two major cable-internet-phone providers. And yes, that howling you've been hearing in the distance means my missus has missed yet another episode of Doctor Phil...

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