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Latest Posts

Production 512: What Is This USP You Keep Talking About?

March 15, 2019

Voxengo Elephant 4.6 mastering limiter plugin released

March 14, 2019

Sterling Audio announces SL230MP Mic Pair for Stereo Recording

March 14, 2019

K-Devices Releases WOV and TTAP New Phoenix Series for VST and AU

March 04, 2019

The Difference Between a Good And A Great Voice Over Is The Last 5%

February 28, 2019

R.A.P. Interview: Tim Burt

February 28, 2019

Voxengo Shinechilla 1.1 harmonic generator effect plugin released

February 26, 2019

Voxengo SPAN Plus 1.5 spectrum analyzer plugin released

February 23, 2019

Voxengo SPAN 3.2 FFT spectrum analyzer plugin released

February 17, 2019

Antelope Audio premieres Edge Go modeling mic and Gen 3 interfaces

February 17, 2019

Production 512: Specialization is for Insects

February 12, 2019

RTW Updates Plug-in Suites and Introduces New Stereo-Only Versions

February 06, 2019

Audio-Technica Introduces ES954 Hanging Microphone Array

February 05, 2019

vCreative Appoints Susie Hedrick as President and Chief Operating Officer

February 04, 2019
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April 2010

Test Drive: Riding the Wild Gain: Waves' Vocal Rider
The R.A.P. CD - April 2010
April 2010 Highlights
Production News - April 2010
Intestinal Fortitude
Radio Hed: Monroe’s Motivated “Radio” Sequence
"...And Make It Real Creative!": Heads and Tails
The Monday Morning Memo: How to Think Outside the Box
Q It Up: What do you think the future holds for internet radio, and how will it impact those of us in radio production?
Firstcom SS
New York Festivals
vCreative SB

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Dave Foxx's Production 212 & 512...

  • Production 212: Time for a Pop Quiz

    June 2, 2015
    By Dave Foxx
     
    I’ve spent a great deal of time in this column talking about USP, or Unique Selling Proposition; determining what it is for a particular client or station, using it to promote the “brand” of that client or station and making sure that it’s clear to any observer what it is. ...
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