February 2002 RAP
February 2002 Highlights
Feature: What Would Happen If...
By Craig Jackman
In light of the atrocities on and after September 11, you must have been
asked the question by now. In case you haven't, let me ask it. What would
you do if you suddenly couldn't access your building? Its a question that
you have to have an answer to, because, as we now know, it can happen to
anybody, anywhere, anytime.
Interview: Terry Phillips, WYCD-FM, Detroit, Michigan
By Jerry Vigil
This months RAP Interview stops in the Motor City, the nations 7th
largest market, where we check in with Terry Phillips, Creative Services
Director at Infinity's Country outlet in Detroit, WYCD. We get an
interesting glimpse of the production department at WYCD, and Terry sheds
some light on the tough task of imaging Country in these changing times. Be
sure to check out Terry's kickin demo on this months RAP CD!
Test Drive: Acid Pro 3.0 from Sonic Foundry
By Steve Cunningham
There are days when our stock music library just doesn't cut it, and the
GM is too tight to spring for new music or update the library we bought in
1996. We need an original music bed, and we need it to be cheap. One way to
get almost original music at stock music prices is to do it yourself with
Sonic Foundry's Acid.
Q It Up: The RAP Network Speaks - Studio Computer
Problems
By Jerry Vigil
Q It Up: What are some of the most common problems you
have with the computer(s) in your studio, and what steps have you taken to
reduce or eliminate these problems?
Have a Question for the RAP Network? Drop us a line and give us your
suggestion!
Library Review: 4M Production Music from Production
Garden
By John Pellegrini
On any given day hackers try to breach my Internet-connected computers a
half dozen or more times, looking for a "server" to use to launch attacks
against others or trying to plant "trojan" or "zombie" programs on my PCs to
take control of them. I'm not alone. If you have a full-time Internet
connection, you're probably being probed continually as well. The media has
had its hands full lately reporting high-profile computer break-ins. You'd
think we were in the midst of an all-out info-war.
Production 212: Studio Junkies Need Not Apply
By Dave Foxx
In my last column, I talked about Digital Workstations and how they don't
bestow any special ability on the production wizard wannabe. I put forward
the idea that the magic is in you and said I would address how one accesses
that magic in future columns. Well, the future is now. Lets begin with a
question: Are you a studio junkie? Do you spend a lot of your spare time
hanging out at the station or in the studio? Not good.
Radio Hed: Reason
By Jeffrey Hedquist
Reason has power. I don't mean to say that reaching your audience with
logic is better than touching their emotions. No, you have to do that, but
making an unsubstantiated claim wont be as effective as telling the story
behind the claim.
...And Make It Real Creative:
By Trent Rentsch
Right now there are at least 5 things on your air that are driving you
crazy. In one spot, the music is too hot, in another it is WRONG! A third
piece has one word that came out "funny," and a fourth was voiced by,
without a doubt, the wrong talent for the script. And the fifth, oh Lord,
the fifth! Let me remind you that the client wrote and voiced it and leave
it at that, shall we?
RAP Forum: A Diamond Out of the Rough
By Albert Berkshire
I recently had the good fortune to develop a radio campaign for a very
different client. This client was a jeweler. And what made this client
different was that he had one specific goal. He wanted, above all, for the
listener to feel good about the commercial -- not the product or service,
just the commercial.
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